The 1970s were a time of colorful expression, and nowhere was this more evident than in the advertising world. As companies vied for consumer attention, many ended up creating ads that were unintentionally humorous. Some of these ads became memorable, not just for their products, but for their quirky, and often bizarre, presentations. Join us as we take a retro journey through some of the most hilariously unforgettable ads of the 70s.
1. Jello’s Vegetable Flavors
Who could forget Jello’s bizarre venture into vegetable flavors? In the 70s, Jello introduced a line of vegetable-flavored gelatin that left consumers scratching their heads. Imagine encountering a shimmering mold of tomato-flavored Jello at a dinner party!
While the idea might sound appealing in a culinary experiment sense, it was less so for the average family dinner. This unusual product was adorned with smiling housewives in bright kitchens, embodying the era’s optimism.
Despite its oddness, the ad captured attention, becoming a quirky relic of 70s culinary history.
2. Bic’s Disposable Underwear
In an era of innovation, Bic took a bold step by introducing disposable underwear. Advertised as practical for travel, this product was a peculiar twist on convenience.
The ad featured cheerful models flaunting their disposable duds with pride. Set against a backdrop of vibrant colors, the ad’s playful tone resonated with the adventurous spirit of the 70s.
Yet, it left many questioning the practicality of such an item. Despite its short-lived presence, Bic’s disposable underwear ad remains a fascinating glimpse into a time when almost anything seemed possible in advertising.
3. Tab Soda’s Weight Loss Promise
Tab Soda promised a slim figure with its iconic tagline, “A Beautiful Drink for Beautiful People.” In the 70s, fitness and fashion intertwined, and this ad captured the zeitgeist by connecting soda consumption with weight loss.
Featuring vibrant outdoor scenes, the ad showcased lively gatherings where everyone enjoyed Tab. The underlying promise was a slim figure just by drinking this soda.
Despite its appeal, nutritionists were skeptical. Nevertheless, the ad’s promise of effortless beauty made it memorable, reflecting the era’s fascination with quick fixes and glamorous lifestyles.
4. Life Cereal’s “Mikey Likes It!”
“Mikey Likes It!” became a beloved phrase thanks to Life cereal’s charming ad. The commercial featured three young brothers, with Mikey, the picky eater, unexpectedly enjoying Life cereal.
This ad resonated with families, as picky eaters were (and still are) a universal challenge. The playful interaction among the brothers made the ad relatable and endearing.
Its simplicity and warmth captured hearts, turning Mikey into a cultural icon. To this day, this catchphrase endures, a testament to the ad’s impact and the power of relatable storytelling in advertising.
5. Cigarettes for Health
In an era before strict tobacco regulations, cigarette ads often claimed health benefits. A 70s ad featuring a doctor endorsing a cigarette brand epitomizes this trend.
With slogans suggesting relaxation and stress relief, the juxtaposition of medical authority and smoking was striking. The ad’s imagery, complete with reassuring doctors, appealed to the trusting nature of the public.
Today, such claims seem ludicrous, but back then, they were compelling. This ad is a curious reminder of past attitudes toward health and the persuasive power of authority figures in marketing.
6. Tang’s Space Connection
Tang capitalized on the space race by aligning itself with NASA’s astronauts. Their 70s ad depicted astronauts savoring Tang aboard a spaceship, solidifying its status as the drink of explorers.
The ad’s promise of a cosmic connection captured the imaginations of consumers, especially children aspiring to be astronauts. It was a masterstroke of marketing, blending the thrill of space with everyday life.
Though Tang’s relevance has waned, the ad remains a nostalgic piece of history, illustrating how brands harnessed contemporary events to capture consumer interest.
7. Chiffon Margarine’s “It’s Not Nice to Fool Mother Nature”
Chiffon Margarine’s memorable ad warned, “It’s Not Nice to Fool Mother Nature.” Featuring a whimsical Mother Nature tasting margarine she mistook for butter, the ad charmed audiences.
The interaction with animated creatures added to the enchantment, creating a fairy-tale atmosphere. Mother Nature’s shock when fooled taught a light-hearted lesson about Chiffon’s quality.
This ad stood out for its creativity, humor, and personification of nature. It became a timeless piece, remembered for its playful take on product comparison and the endearing portrayal of a mythic figure.
8. Brylcreem’s “A Little Dab’ll Do Ya”
Brylcreem’s catchy slogan, “A Little Dab’ll Do Ya,” made it a household name in hair care during the 70s. The ad featured a suave man impressing others with just a dab of Brylcreem.
Set amid a lively social scene, the ad suggested that confidence and charm were a dab away. The product’s promise of effortless style resonated with a generation eager for quick grooming solutions.
Its jingle and imagery left a lasting impression, immortalizing Brylcreem as a symbol of vintage cool and the transformative power of grooming products.
9. Dr. Pepper’s “Be a Pepper” Campaign
Dr. Pepper’s “Be a Pepper” campaign radiated joy and inclusivity. The 70s ad featured a diverse crowd celebrating with Dr. Pepper, emphasizing community and togetherness.
Its catchy jingle invited everyone to “Be a Pepper,” fostering a sense of belonging and fun. The festive scenes and vibrant outfits reflected the era’s spirit of freedom and expression.
This ad succeeded in making Dr. Pepper more than a drink—it became a cultural symbol. Its legacy endures, a cheerful reminder of how advertising can create a sense of identity and camaraderie.
10. Hertz’s “The Superstar in Rent-A-Car”
Hertz’s “The Superstar in Rent-A-Car” turned renting a car into an aspirational experience. The ad portrayed a suave individual being treated like a celebrity before driving off in a Hertz.
Set against a backdrop of Hollywood glamour, it promised a taste of stardom, making car rentals appealing beyond practicality. The ad’s humor and opulence captivated viewers, elevating the brand’s image.
Through its clever approach, Hertz redefined car rentals, showing how luxury could be accessible. This ad remains a classic, remembered for its wit and the allure of effortless sophistication.
11. McDonald’s “You Deserve a Break Today”
“You Deserve a Break Today” was more than a slogan; it was an invitation. McDonald’s 70s ad showcased families and friends relishing a moment of respite at the restaurant.
The ad’s lively imagery and catchy tune created a welcoming atmosphere, encouraging customers to reward themselves with a visit. It tapped into the growing trend of fast food as a pleasurable convenience.
This campaign solidified McDonald’s as a beloved destination for relaxation and enjoyment. Its enduring message of self-care and indulgence has left a lasting mark on advertising history.
12. Old Spice’s “Smell Like a Man, Man”
Old Spice’s bold claim to “Smell Like a Man, Man” was both humorous and captivating. The 70s ad depicted a rugged man in a nautical scene, reinforcing traditional masculine ideals.
With its distinctive scent and adventurous imagery, the ad appealed to those seeking a rugged, manly identity. The confident tone and bold visuals left a strong impression.
This ad’s playful yet assertive approach contributed to Old Spice’s enduring legacy. It remains a standout example of how clever marketing can blend humor with aspirational themes, creating lasting brand recognition.